How have marketing strategies changed in the digital age?
A)Marketers have increasingly moved towards mass-marketing techniques.
B)Marketers are moving away from targeted customers and using more generalized styles of marketing.
C)Marketers are using more print media formats for marketing.
D)Marketers have to go through more intermediaries to connect with consumers.
E)Marketers are targeting customers in more narrowly defined micromarkets.

Question

Quizplus · Accepted Answer

With the emergence of digital technologies, marketers are able to gather vast amounts of data about consumers and use this to target more narrowly defined micromarkets. This allows for more effective and efficient use of marketing resources and leads to higher levels of customer engagement. Additionally, the rise of social media has given marketers a more direct route to connect with consumers, bypassing intermediaries and enabling them to build more meaningful relationships with their target audience.

How Have Marketing Strategies Changed in the Digital Age