In the BCG matrix,________ refer to low-growth,high share businesses or products.They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
A)stars
B)cash cows
C)question marks
D)dogs
E)black holes

Question

Quizplus · Accepted Answer

Cash cows refer to low-growth, high share businesses or products that generate a lot of cash for the firm. This cash can be used to pay bills and support other SBUs that need investment. Stars are high-growth, high-share businesses that require a lot of investment, question marks are high-growth, low-share businesses that require a lot of investment, dogs are low-growth, low-share businesses that generate little cash. Black holes are not a term used in the BCG matrix.

In the BCG Matrix,________ Refer to Low-Growth,high Share Businesses or Products.They