In the BCG matrix,________ are low-share businesses and products in a market that is not expected to grow.They may generate enough cash to maintain themselves but do not promise to be large sources of cash.
A)dogs
B)cash cows
C)black holes
D)stars
E)question marks

Question

Quizplus · Accepted Answer

Dogs are low-share businesses and products in a market that is not expected to grow. They may generate enough cash to maintain themselves, but they do not promise to be a significant source of cash. Therefore, A is the correct choice. Cash cows (B) are high-share businesses in a low-growth market, stars (D) are high-share businesses in a high-growth market, and question marks (E) are low-share businesses in a high-growth market. Black holes (C) are not part of the BCG matrix.

In the BCG Matrix,________ Are Low-Share Businesses and Products in a Market