Which of the following would be a component of a company's marketing microenvironment?
A)a just-in-time inventory system followed by the company when making purchase decisions
B)a set of laws that require the company to scale down its promotional phone calls to customers
C)a changing demographic picture that the firm has to constantly adapt its products to
D)a new technology that would ensure significant cost-cutting if implemented in the firm
E)a set of environmental sustainability laws that significantly impact the company's production processes

Question

Quizplus · Accepted Answer

The marketing microenvironment includes factors close to the company that affect its ability to serve its customers, such as suppliers, marketing intermediaries, customer markets, competitors, and publics. A just-in-time inventory system is a part of the company's internal operations and directly affects its ability to serve customers, making it part of the microenvironment.

Which of the Following Would Be a Component of a Company's