Which of the following is a characteristic of the Millennials with regard to mass marketing?
A)Companies typically favor mass marketing, rather than market segmentation, as a marketing technique for this generation.
B)They do very little research before buying new products and services.
C)The use of traditional marketing methods, like direct selling, have been highly successful with the Millennials.
D)They like to seek out product information and engage in two-way brand conversations.
E)They typically avoid using technology as a mode of buying products.

Question

Quizplus · Accepted Answer

Millennials prefer to research products and services before making a purchase, and they enjoy engaging in two-way brand conversations through social media and other digital channels. Mass marketing is generally less effective with this generation, as they value personalization and authenticity in their interactions with brands.

Which of the Following Is a Characteristic of the Millennials