Which of the following comprises the internal publics dimension of the microenvironment?
A)newspapers, magazines, television stations, blogs, and other Internet media
B)governmental departments and agencies that regulate businesses
C)neighborhood residents and community organizations
D)the managers, board of directors, and workers of the company
E)general public that is directly affected by the company

Question

Quizplus · Accepted Answer

The managers, board of directors, and workers of the company are considered as internal publics because they are directly involved in the operations and management of the company. They have a direct impact on the company's success and are part of the microenvironment.

Option A refers to external publics who are not directly involved in the company's operations. Option B refers to regulatory entities that are external to the company. Option C refers to local communities who may be affected by the company's operations. Option E refers to a broader external public that may be affected by the company but is not directly involved in its operations.

Which of the Following Comprises the Internal Publics Dimension of the Microenvironment