Typically,customer information is buried deep in separate databases,plans,and records of many different company functions and departments.To overcome such problems,which of the following should you use?
A)online market research tools
B)integrated marketing system
C)customer relationship management
D)internal company databases
E)mass marketing approach

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) allows companies to consolidate all customer information into one centralized database, enabling easy access and analysis of customer data. This solution is specifically designed to address the problem of buried customer information.

Typically,customer Information Is Buried Deep in Separate Databases,plans,and Records of Many