In CRM,findings about customers discovered through ________ techniques often lead to marketing opportunities.
A)value marketing
B)data mining
C)test marketing
D)neuromarketing
E)serial processing

Question

Quizplus · Accepted Answer

Data mining is a technique used in CRM to extract meaningful insights from large amounts of customer data. These insights can help identify customer behaviors, preferences, and needs, which can be leveraged to create targeted marketing campaigns and new product development opportunities. Therefore, findings from data mining often lead to marketing opportunities.

In CRM,findings About Customers Discovered Through ________ Techniques Often Lead