Under what circumstances might it be wise for a company to do little or no test marketing?
A)when a new product requires a major investment
B)when management is unsure of the projected demand for the product
C)when management is implementing a mass marketing program
D)when the product has no substitutes and is new in its category
E)when the costs of developing and introducing the product are low

Question

Quizplus · Accepted Answer

When the costs of developing and introducing the product are low, the financial risk is minimized, making it less critical to conduct extensive test marketing.

Under What Circumstances Might It Be Wise for a Company