________ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
A)Cross-sectional product development
B)Simultaneous product development
C)Sequential product development
D)Product life-cycle analysis
E)Internal product marketing

Question

Quizplus · Accepted Answer

Sequential product development is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. This approach is also known as the traditional approach to product development.

________ Is a New-Product Development Approach in Which One Company