Fads are characterized by their ________.
A)enduring nature spanning several generations
B)minor popularity and consumer acceptance
C)unusually high sales and rapid decline
D)basic and distinctive modes of expression that seldom become unpopular
E)non-attainment of the last two stages of the product life cycle

Question

Quizplus · Accepted Answer

Fads are typically characterized by a sudden surge in popularity, followed by a rapid decline. They are not enduring and do not last across generations. They often have a short lifecycle because they are based on novelty or trendiness and lack substance or meaningful differentiation.

Fads Are Characterized by Their ________