What are the two ways in which a company can obtain new products?
A)rebranding and brand management
B)internal development and product audits
C)new-product development and acquisition
D)market development and product extension
E)market mix modification and integrated marketing

Question

Quizplus · Accepted Answer

The two ways in which a company can obtain new products are through new-product development (internal development) and acquisition. New-product development involves creating a new product from scratch, whereas acquisition involves purchasing an existing product or company. Rebranding, brand management, product audits, market development, product extension, market mix modification, and integrated marketing are not the ways in which a company obtains new products.

What Are the Two Ways in Which a Company Can