Which of the following represents an internal source of new-product ideas?
A)customers
B)distributors
C)suppliers
D)employees
E)competitors

Question

Quizplus · Accepted Answer

Employees are an internal source of new-product ideas. They have firsthand knowledge of the company's operations, processes, and customers, and they can identify opportunities for innovation and improvement. Additionally, companies can encourage and facilitate idea generation among employees through suggestion programs, brainstorming sessions, and innovation workshops.

Which of the Following Represents an Internal Source of New-Product