Quest Inc.has recently conducted a brainstorming session after visiting several trade fairs and generated a large number of ideas for adding new products and services.The owners will begin with the ________ stage to arrive at a realistic number of ideas to adopt.
A)idea generation
B)idea screening
C)concept testing
D)concept development
E)business analysis

Question

Quizplus · Accepted Answer

The owners will begin with the idea screening stage to evaluate the large number of ideas and narrow down the list to a more manageable and realistic number of ideas that can be adopted. This stage criteria include market potential, feasibility, profitability, and alignment with the company's goals and strategy.

Quest IncHas Recently Conducted a Brainstorming Session After Visiting Several Trade