New-product development starts with the step of ________.
A)idea generation
B)idea screening
C)concept development
D)concept testing
E)test marketing

Name: New-product development starts with the step of ________. A)idea generation B)idea screening C)concept development D)concept testing E)test marketing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Idea generation is the first step in new-product development where ideas are generated from various sources such as employees, customers, competitors, and market research.

New-Product Development Starts with the Step of ________