A ________ is the way consumers perceive an actual or potential product.
A)product audit
B)product feature
C)product image
D)product framework
E)product mix

Question

Quizplus · Accepted Answer

Product image refers to the way consumers perceive a product based on its features, benefits, packaging, branding, price, and other attributes. It can be positive or negative and is influenced by various marketing efforts, such as advertising, promotion, and public relations. A product audit is a comprehensive evaluation of the product's performance, quality, and value relative to its competitors. Product feature refers to a specific aspect or characteristic of the product, such as size, color, or material. Product framework refers to the underlying structure or system that supports the product, such as production processes, supply chain management, or customer service. Product mix refers to the range of products that a company offers or a combination of products that a consumer may consider buying.

A ________ Is the Way Consumers Perceive an Actual or Potential