A product concept is defined as ________.
A)a product idea that is at the stage of brainstorming
B)a detailed version of the idea stated in meaningful consumer terms
C)the way consumers perceive an actual or potential product
D)an idea for a possible product that the company can see itself offering to the market
E)an idea for a possible product design that was implemented without screening

Question

Quizplus · Accepted Answer

A product concept is a detailed version of an idea that has been stated in meaningful consumer terms. It includes details such as what benefits the product will provide, who the target audience is, and how it will be marketed. It is more than just an idea in the brainstorming stage and is not necessarily an actual or potential product that consumers perceive. It is also not necessarily a product design that has been implemented without screening.

A Product Concept Is Defined as ________