Felix Solutions is a market leader in designing ergonomic interiors and furnishings for office spaces of all sizes and needs.Some of the largest corporate offices are clients of Felix Solutions and the company is witnessing a steady rise in its market share.The success enjoyed by the company is difficult for competitors to imitate because Felix Solutions always has the products that the market needs.Which of the following,if true,would most likely explain the ability of Felix Solutions to stay in touch with the market needs?
A)The marketing team at Felix Solutions has the ability to determine the exact duration of the stages of the product lifecycle as it applies to their company.
B)The marketing team at Felix Solutions uses brainstorming as the only idea generation technique.
C)The marketing team at Felix Solutions regularly visits all the local, national, and international trade seminars that hold some relevance to its business.
D)The marketing team at Felix Solutions bases its product development plans solely on secondary data and organizational history.
E)The marketing team at Felix Solutions uses a product-orientation and avoids focusing on market trends.

Question

Quizplus · Accepted Answer

Regularly visiting relevant trade seminars allows the marketing team at Felix Solutions to stay up-to-date with market trends and needs, which enables them to design and develop products that meet the current demands of the market. Options A and B are not relevant to the ability of Felix Solutions to stay in touch with market needs. Option D is counterproductive as relying solely on secondary data and organizational history may result in outdated products that don't meet current market needs. Option E is not an effective approach as it avoids focusing on market trends which could result in creating products that have no demand in the market.

Felix Solutions Is a Market Leader in Designing Ergonomic Interiors