Which of the following statements is true with regard to the new-product development process?
A)The first stage in the new-product development process is an idea-reducing step.
B)When developing new-product ideas, firms restrict the process to internal sources of ideas.
C)Intrapreneurial programs are an external source of new-product ideas.
D)Crowdsourcing is an internal source of new-product ideas.
E)The first stage in this process involves a systematic search for new-product ideas.

Question

Quizplus · Accepted Answer

The correct statement with regard to the new-product development process is that the first stage in this process involves a systematic search for new-product ideas. The other options are incorrect as the first stage is idea generation, not idea reduction, firms can also look for external sources of ideas including intrapreneurial programs, and crowdsourcing is an external source of new-product ideas.

Which of the Following Statements Is True with Regard to the New-Product