Many do-it-yourself(DIY)marketing researchers and others are not aware of the shortcomings often found in the quality of data generated via:
A)Online panels.
B)Focus groups.
C)Mall intercepts.
D)Telephone surveys.

Question

Quizplus · Accepted Answer

Online panels often suffer from issues such as non-representative samples, self-selection bias, and low response rates, which can affect the quality of the data collected.

Many Do-It-Yourself(DIY)marketing Researchers and Others Are Not Aware of the Shortcomings