With the proliferation of data mining analysis due to scanner data with tens of thousands of records,online surveys that garner thousands of respondents,and other ways to capture very large samples,there is a very real danger of finding a great deal of statistical significance that is not meaningful.
Correct Answer:
Verified
Q41: Differences are important and one of the
Q42: To be useful to the marketing researcher
Q43: The reporting of findings has _ for
Q44: When using a paired samples test for
Q45: Market differentiation is based on differences between
Q47: An actionable difference means that the marketer
Q48: Statistically significant differences are the beginning point
Q49: Marketing researchers usually construct a _ that
Q50: A finding of statistical significance in no
Q51: A measurable difference is one that the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents