An actionable difference means that the marketer can focus various marketing strategies and tactics,such as product design or advertising,on the market segments to accentuate the differences between the segments.

Question

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An actionable difference helps the marketer to identify the characteristics of different market segments so they can customize their marketing strategies and tactics to accentuate the differences between those segments. This way, they can better target and communicate with each segment and cater to their specific needs and preferences.

An Actionable Difference Means That the Marketer Can Focus Various