Question 1

Researchers need to use multiple methods of evaluating secondary data.Which one of the following is NOT a method of evaluating secondary data?
A)Evaluate how the information was gathered
B)Evaluate the availability of the data
C)Evaluate the purpose of the study
D)Evaluate the source of collection of the data

Accepted Answer

Evaluating the availability of data is not a method of evaluating secondary data because availability is not a measure of data quality or reliability. Instead, researchers should focus on evaluating how the information was gathered, the purpose of the study, and the source of collection of the data.

Question 2

Suggested applications for ________ include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.
A)secondary data
B)government data
C)primary data
D)big data

Accepted Answer

Secondary data is data that has already been collected by someone else. It is often used for research purposes, as it can provide a wealth of information without the need to conduct a new study.

Question 3

Data that have been gathered by another source other than the researcher or for some other purpose than the research project is:
A)Primary data.
B)Published data.
C)Proprietary data.
D)Secondary data.

Accepted Answer

Secondary data refers to data that have been previously collected by someone else for a different purpose or research project. This includes data from published sources, proprietary sources, or data that are publicly available. Primary data, on the other hand, are data collected by the researcher themselves for the specific purpose of their research project. Therefore, the best choice that fits the given description is D, secondary data.

Question 4

There are some disadvantages associated with secondary data.Which of the following is NOT listed in the text as a disadvantage?
A)Data are often reported in incompatible reporting units.
B)Measurement units do not match researchers' needs.
C)Source and origin of data are not identified.
D)Class definitions are incompatible with the researchers' needs.

Accepted Answer

The source and origin of data not being identified is not listed as a disadvantage of secondary data. Typically, issues with secondary data involve compatibility, relevance, and accuracy concerns, such as incompatible reporting units, mismatched measurement units, and class definitions not aligning with research needs.

Question 5

Researchers must carefully ________ of secondary data in deciding whether to use it as a basis for making decisions.
A)assess the quality and validity
B)consider the cost against the value of the project
C)assess the quality and cost
D)assess the cost,quality,and value

Accepted Answer

When deciding whether to use secondary data as a basis for making decisions, the researchers must assess its quality and validity. This is important because poor quality or invalid data can result in incorrect conclusions and decisions. Considering cost and value are also important, but they are secondary factors to the quality and validity of the data. Assessing cost, quality, and value may also be necessary, but it is not the best answer as it is more comprehensive than required by the question.

Question 6

Data referring to information that is developed or gathered by the researcher specifically for the research project at hand is called:
A)Proprietary data.
B)Secondary data.
C)Primary data.
D)Big data.

Accepted Answer

The answer of Data referring to information that is developed...

Question 7

Most reputable organizations that provide secondary data also provide detailed information on which of the following?
A)Their data collection methods
B)Their clients and prior projects
C)The budget for the project
D)Background on the researchers

Accepted Answer

Organizations that provide secondary data usually provide detailed information on their data collection methods to ensure transparency and credibility of the data. However, they may not necessarily provide information on their clients and prior projects, budget, or background on the researchers.

Question 8

________ is an example of internal secondary data.
A)U.S.census data
B)Corporate sales data
C)Online information database
D)Sales tax data

Accepted Answer

Internal secondary data refers to information that already exists within an organization. Corporate sales data is an example of internal secondary data as it is data that is collected and stored within the organization. U.S. census data, online information databases, and sales tax data are all examples of external secondary data as they are collected and stored outside of the organization.

Question 9

The umbrella term ________ is information that is available from more sources than ever before-from government statistics to sensor data to tracking studies.
A)basic data
B)big data
C)proprietary data
D)primary data

Accepted Answer

The term referring to the availability of information from various sources is commonly known as "big data." Basic data usually pertains to simple and straightforward facts, while proprietary data refers to information that is exclusive to a specific company or organization. Primary data, on the other hand, pertains to information collected directly from research studies or surveys.

Question 10

The ________ may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.
A)U.S.Census
B)American Community Survey
C)County Business Patterns
D)Census of e-Retail Trade

Accepted Answer

The American Community Survey (ACS) is a large, ongoing survey conducted by the U.S. Census Bureau that provides a wide range of social, economic, housing, and demographic data at the local level. It is considered a significant change in the availability of secondary data because it replaced the 'long form' questionnaire of the decennial census and allows for more frequent updates and a larger sample size. The other options are important sources of data as well, such as County Business Patterns (provides data on business establishments) and the Census of e-Retail Trade (provides data on online sales), but they do not have the same broad scope as the ACS.

Question 11

Some studies are conducted to"prove"some position or to:
A)Attract investors or be acquired.
B)Protect unfit or negligent management.
C)Advance the special interest of those conducting the study.
D)Ensure financial stability.

Accepted Answer

Studies can be conducted to advance the special interests of those conducting the study. This can include promoting a certain viewpoint or agenda, influencing legislation or public policy, or promoting a particular product or service.

Question 12

________ are sources of information that are prepared for public distribution and are normally found in libraries and online.
A)Data aggregators
B)Official statistics
C)Published sources
D)Custom sources

Accepted Answer

Published sources are materials such as books, articles, reports, and other documents that are created by authors or organizations for public distribution, and are typically available in libraries or online. Data aggregators gather and consolidate data from various sources, while official statistics are data published by government agencies. Custom sources, on the other hand, are specific to individual organizations and may not be available publicly.

Question 13

Given the large amounts of data available,researchers need to be ________ about their use.
A)strategic
B)cautious
C)tactical
D)enthusiastic

Accepted Answer

The answer of Given the large amounts of data available,researchers...

Question 14

Which of the following is NOT an example of external secondary data?
A)Encyclopedia of Business Information Sources
B)Business Source Complete
C)Salesforce.com sales data
D)Brands and Their Companies

Accepted Answer

External secondary data refers to data that is collected by external sources and already exists in a compiled format that can be accessed by researchers. Options A, B, and D are examples of external secondary data sources. However, option C refers to a company's own internal data and is not an example of external secondary data.

Question 15

There are several distinct advantages of using secondary data.Which is NOT an advantage?
A)Secondary data can usually be obtained quickly.
B)Secondary data may be obtained in any form desired.
C)Secondary data are relatively inexpensive.
D)Secondary data may achieve the research objective.

Accepted Answer

This is not an advantage of using secondary data. In fact, the form in which secondary data are available is often limited and may not be exactly what a researcher needs.

Question 16

It is important to consider who collected data that a company may use.An emerging trend is the:
A)Rise of commissioned studies.
B)Outsourcing of data.
C)Subcontracting of data.
D)Crowdsourcing of data.

Accepted Answer

The emerging trend mentioned in the question is the crowdsourcing of data, which involves collecting data from a large group of people, often with the use of technology. This method of data collection is becoming increasingly popular, as it can be more cost-effective and efficient than traditional methods. Therefore, the best choice is D, crowdsourcing of data. Choices A, B, and C are not relevant to the trend described in the question.

Question 17

You can investigate all the free data that are collected by U.S.government agencies and now are available by law due to the U.S.Open Data Policy.The website location is:
A)www.census.gov.
B)www.usa.gov.
C)www.bls.gov.
D)www.data.gov.

Accepted Answer

The website www.data.gov is specifically dedicated to providing access to free data collected by U.S. government agencies, in accordance with the U.S. Open Data Policy. While the other websites listed may also provide some free data, they are not exclusively dedicated to this purpose.

Question 18

The general manager of a jewelry store would like to allocate radio ad dollars to the three markets in which the store has locations.The manager's review of secondary data shows that retail sales of jewelry are available by radio market area.Allotting the radio budget based on the percentage of sales in a given market would be an excellent way to:
A)Solve the manager's problem and satisfy the research objective.
B)Solve the manager's problem by predicting actual sales of pieces of jewelry.
C)Complicate the manager's problem on how much inventory to order.
D)Complicate the manager's problem and satisfy the objective.

Accepted Answer

Allotting the radio budget based on the percentage of sales in a given market would solve the manager's problem of how to allocate the budget effectively across the three markets where the store has locations. It would help in targeting the markets where the store has a higher potential to generate more sales and maximize the returns on the radio ad investment. It would not complicate the manager's problem of how much inventory to order as it is a separate decision that depends on factors like sales volume, trends, and demand forecasting. However, allocating the ad budget based on predicted actual sales may complicate the problem by introducing additional uncertainty and assumptions about future sales.

Question 19

Problems exist with secondary data because:
A)Data have been collected specifically to address the problem at hand but is proprietary.
B)Data have not been collected specifically to address the problem at hand and belongs to another company.
C)Data have not been collected specifically to address the problem at hand and is out-of-date.
D)Data have not been collected specifically to address the problem at hand but have been collected for some other purpose.

Accepted Answer

Secondary data that have not been collected specifically to address the problem at hand but have been collected for some other purpose may not fully meet the research needs and may require specific analysis to ensure accuracy and relevance to the research problem. However, this is the most common type of secondary data available for research purposes. The other options (A, B, and C) all suggest limitations or drawbacks with the secondary data that make them less useful for addressing the research problem.

Question 20

Which of the following is NOT an example of secondary data?
A)Census data
B)Export data
C)Economic trends data
D)Data from a custom survey

Accepted Answer

Data from a custom survey is an example of primary data, as it is collected by the researcher directly from participants. The other options are all examples of secondary data, as they are collected by an outside source and are available for public use.

Quiz 5: Secondary Data & Packaged Information

Researchers need to use multiple methods of evaluating secondary data.Which one of the following is NOT a method of evaluating secondary data?

Suggested applications for ________ include forecasting economic trends analyzing the competition,choosing international markets to enter,understanding consumer concerns during a crisis situation,and many others.

Data that have been gathered by another source other than the researcher or for some other purpose than the research project is:

There are some disadvantages associated with secondary data.Which of the following is NOT listed in the text as a disadvantage?

Researchers must carefully ________ of secondary data in deciding whether to use it as a basis for making decisions.

Data referring to information that is developed or gathered by the researcher specifically for the research project at hand is called:

Most reputable organizations that provide secondary data also provide detailed information on which of the following?

________ is an example of internal secondary data.

The umbrella term ________ is information that is available from more sources than ever before-from government statistics to sensor data to tracking studies.

The ________ may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

Some studies are conducted to"prove"some position or to:

________ are sources of information that are prepared for public distribution and are normally found in libraries and online.

Given the large amounts of data available,researchers need to be ________ about their use.

Which of the following is NOT an example of external secondary data?

There are several distinct advantages of using secondary data.Which is NOT an advantage?

It is important to consider who collected data that a company may use.An emerging trend is the:

You can investigate all the free data that are collected by U.S.government agencies and now are available by law due to the U.S.Open Data Policy.The website location is:

Problems exist with secondary data because:

Which of the following is NOT an example of secondary data?