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Social Media Have a Number of Strengths as a Source

Question 28

Multiple Choice

Social media have a number of strengths as a source of marketing research data.Which of the following is NOT considered one of those strengths?


A) Fast,immediate,up-to-date feedback from consumers
B) Relatively inexpensive to access data
C) Little or no expertise is needed to organize and analyze data
D) Unprompted,unfiltered,and authentic voice of the consumer

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