The timing of social media monitoring usually does not vary.It is almost always focused on one period to solve a particular problem.

Question

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The timing of social media monitoring can vary depending on the purpose and needs of the company or organization. It can be done continuously or periodically to keep tabs on customer feedback, industry trends or competition. It may also be done in response to a crisis or to evaluate the impact of a campaign or event.

The Timing of Social Media Monitoring Usually Does Not Vary