A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants.This is an example of:
A)Conducting product testing simultaneously.
B)Conducting primary and secondary research concurrently.
C)Conducting quantitative and qualitative research simultaneously.
D)Conducting market tests and taste tests concurrently.

Question

Quizplus · Accepted Answer

The activity described involves both quantitative (rating the flavor of the pastry on different characteristics) and qualitative (discussing reactions with other participants) research methods conducted simultaneously. Therefore, the best choice is C - conducting quantitative and qualitative research simultaneously.

A Baked Goods Company Asked Focus Group Participants to First