Which of the following is NOT a major disadvantage of observational research?
A) Generally small sample size,which may not be representative of the population
B) Inability to determine consumers' motives,attitudes,and intentions
C) Seeing what consumers actually do
D) Subjective interpretation required to explain observed behavior
Correct Answer:
Verified
Q8: Which of the following is NOT one
Q9: A major retailer uses shoppers to observe
Q10: _ are small groups of people brought
Q11: A research technique that can be used
Q12: Collecting,analyzing,and interpreting data by observing what people
Q14: The purpose of _ research is specific
Q15: General Mills used _ to understand how
Q16: Nielsen Media Research uses a device that
Q17: Any study that is conducted using an
Q18: Of the following circumstances,which is NOT suited
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