Which type of qualitative method seeks unrestricted comments or opinions and asks questions that will help the marketing researcher better understand the various dimensions of these opinions as well as the reasons for them?
A)Focus groups
B)Mail surveys
C)In-depth interviews
D)Online panels

Question

Quizplus · Accepted Answer

In-depth interviews are the type of qualitative method that seek unrestricted comments or opinions and ask questions that will help the marketing researcher better understand the various dimensions of these opinions as well as the reasons for them. In-depth interviews typically involve a one-on-one conversation between the researcher and the participant and allow for more detailed and personal responses than other qualitative methods such as focus groups or mail surveys.

Which Type of Qualitative Method Seeks Unrestricted Comments or Opinions