What type of qualitative method involves placing a person in a decision-making situation and asks him or her to verbalize everything he or she considers when making a decision?
A)In-depth interviews
B)Decision analysis research
C)Protocol analysis
D)Focus group research

Question

Quizplus · Accepted Answer

Protocol analysis involves placing a person in a decision-making situation and asking him or her to verbalize everything that he or she considers when making a decision. In this way, the researcher can gain insight into the decision-making process and the factors that influence it. In-depth interviews and focus group research may also provide valuable qualitative data, but they do not involve the same level of direct observation of decision-making behavior. Decision analysis research is a quantitative method that involves formal mathematical modeling of decision-making scenarios.

What Type of Qualitative Method Involves Placing a Person in a Decision-Making