Why do marketing researchers take great care in developing research questions that measure attitudes,beliefs,behaviors,and demographics?
A)They want high levels of response.
B)They desire long-term client relationships.
C)They want positive research outcomes.
D)They want reliable and valid responses.

Question

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The Answer of Why do marketing researchers take great care in developing research questions that measure attitudes,beliefs,behaviors,and demographics?
A)They want high levels of response.
B)They desire long-term client relationships.
C)They want positive research outcomes.
D)They want reliable and valid responses.

Why Do Marketing Researchers Take Great Care in Developing Research