Question evaluation is a judgment process,but there are four simple guidelines,or"dos,"for question wording.Which of the following is NOT one of those guidelines?
A) Simple
B) Crystal clear
C) Easy to analyze
D) Brief
Correct Answer:
Verified
Q31: _ pertains to the sequencing of questions
Q32: Why do marketing researchers take great care
Q33: A researcher seeks to _,which is defined
Q34: Computer-assisted questionnaire design software packages offer several
Q35: Beginning with the research objectives,the researcher identifies
Q37: In order to avoid question bias situations,researchers
Q38: Questionnaire organization is a critical concern because
Q39: The introduction is crucial in questionnaire design.There
Q40: When a survey displays or asks questions
Q41: Researchers are often given the task of
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