Researchers are often given the task of finding irrelevant similarities in the profiles of various customer types,and measurement is a necessary first step in this task.

Question

Quizplus · Accepted Answer

The statement is incorrect. Researchers are actually tasked with finding relevant similarities in customer profiles to better understand and segment their customer base. Measurement is still an important step in this process, but the goal is to find meaningful similarities, not irrelevant ones.

Researchers Are Often Given the Task of Finding Irrelevant Similarities