Which of the following statements is true of focal attention?
A) Consumers process information which is outside the focus of their attention.
B) Information is processed in peripheral vision during focal attention.
C) Focal attention happens when consumers focus on a stimulus.
D) Limited attentional resources are devoted to focal attention.
E) Consumers' focal attention is unlimited.

Question

Quizplus · Accepted Answer

Focal attention happens when consumers focus on a stimulus, meaning they are actively processing information related to that stimulus. Focal attention is limited and requires effort, and consumers may miss information outside of their focus. Peripheral vision refers to the edges of the visual field and is not typically used for processing detailed information. Therefore, statement A and B are incorrect. Option E, which states that consumers' focal attention is unlimited, is also incorrect.

Which of the Following Statements Is True of Focal Attention