When Hissone Corp. increased the size of its ads in billboards, its customer traffic increased because a lot of customers noticed the ads. This is due to _____ in advertising.
A) concreteness
B) abstractness
C) novelty
D) habituation
E) prominence

Question

Quizplus · Accepted Answer

Prominence refers to the degree to which an advertisement or its elements stand out and grab attention. Increasing the size of the ads in billboards can increase their prominence and make them more noticeable to potential customers. This can lead to increased customer traffic, as in the case of Hissone Corp.