The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.
A) endowment effect
B) online processing
C) peripheral-route processing
D) sleeper effect
E) reasoning by analogy

Question

The term _____ has been used to describe the attitude formation and change process when effort is low on the part of the consumer.​
A) ​endowment effect
B) ​online processing
C) ​peripheral-route processing
D) ​sleeper effect
E) ​reasoning by analogy​

Quizplus · Accepted Answer

Peripheral-route processing is used when effort is low on the part of the consumer. This is when consumers do not engage in careful processing of the central message arguments but are instead swayed by peripheral cues such as the attractiveness of the source or the use of humor in the message.

The Term _____ Has Been Used to Describe the Attitude