_____ is the model that provides an explanation of how, when, and why attitudes predict consumer behavior.
A) Weber's law
B) The body feedback theory
C) Hofstede's law
D) The prospect theory
E) The theory of reasoned action

Question

Quizplus · Accepted Answer

The theory of reasoned action provides an explanation of how, when, and why attitudes predict consumer behavior. This theory suggests that individuals consider their attitudes towards a behavior, social norms, and the perceived control over that behavior before engaging in it. Thus, attitudes influence behavior when they are accompanied by subjective norms and perceived behavioral control.

_____ Is the Model That Provides an Explanation of How