Under peripheral-route processing, consumers' attitudes are based on:
A) the true merits of the message.
B) their high elaboration.
C) the central issues contained within the message.
D) the superficial cues within the message.
E) their emotional experiences associated with the offering.

Question

Under peripheral-route processing, consumers' attitudes are based on:​
A) the true merits of the message.
B) their high elaboration.
C) the central issues contained within the message.
D) the superficial cues within the message.
E) their emotional experiences associated with the offering.

Quizplus · Accepted Answer

Under peripheral-route processing, consumers' attitudes are formed based on superficial cues such as visual and verbal elements of the message, rather than central issues or high elaboration.

Under Peripheral-Route Processing, Consumers' Attitudes Are Based On:​

Under Peripheral-Route Processing, Consumers' Attitudes Are Based On: