_____ refers to the extent to which consumers are emotionally connected to a product or ad.
A) Persistence
B) Relevance
C) Credibility
D) Engagement
E) Accessibility

Question

Quizplus · Accepted Answer

Engagement refers to the level of emotional connection that consumers have with a product or advertisement. It measures how personally relevant and meaningful the product or advertisement is to the consumer, and can be indicative of the effectiveness of marketing efforts.

_____ Refers to the Extent to Which Consumers Are Emotionally