Brand attitudes improve when repetition allows consumers greater opportunity to process information about specific aspects of the brand and the ways that it relates to other brands in the category.

Question

Quizplus · Accepted Answer

Repetition of advertising messages increases exposure and allows consumers to process more information about the brand, resulting in improved brand attitudes. This process may also help consumers to understand how the brand fits within its category and how it relates to other brands.

Brand Attitudes Improve When Repetition Allows Consumers Greater Opportunity to Process