According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

Question

Quizplus · Accepted Answer

Research has shown that consumers tend to perceive ads as more credible and trustworthy when they mention the financial success of the manufacturing firm. This may be because a profitable firm is seen as less likely to deceive or mislead customers, and more likely to produce high-quality products.

According to Research, Consumers Judge Ads as More Credible When