When processing effort is low, consumers _____ brand messages.
A) generate support arguments for
B) deeply process
C) are persistent in thinking up source derogations about
D) are unlikely to generate arguments for or against
E) are active recipients of

Question

Quizplus · Accepted Answer

When processing effort is low, consumers are unlikely to generate arguments for or against brand messages. They may simply accept the message without much thought or consideration.

When Processing Effort Is Low, Consumers _____ Brand Messages