Satisfice is finding a brand that satisfies a need even though the brand may not be the best brand.

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Satisfice is the act of accepting an option that is "good enough" to meet some criteria instead of trying to find the absolute best option. It is often used in consumer behavior to describe how people make decisions when faced with too many choices or too much information. In this context, people may not choose the best brand, but instead choose a brand that satisfies their needs and is convenient or available.

Satisfice Is Finding a Brand That Satisfies a Need Even