When motivation, ability, and opportunity (MAO) is low, individuals are motivated to:
A) be affectively involved.
B) be irrationally involved.
C) simplify cognitive processes.
D) justify impulse purchases.
E) evaluate products by a single attribute.

Question

Quizplus · Accepted Answer

When MAO is low, individuals tend to simplify cognitive processes. This means they are less likely to engage in complex decision-making processes and instead opt for simpler, more heuristic-based decision-making.

When Motivation, Ability, and Opportunity (MAO) Is Low, Individuals Are