Question 1

In the context of social dilemma, if our focus of interest is more abstract, such as on _____, our decisions may be framed as me versus them.

Accepted Answer

When our focus of interest is on society at large, our decisions are more likely to be framed as me versus them, as we consider the greater good of society over individual interests. Choices A, B, and C are more individualistic and do not necessarily involve a larger societal impact. Choice E is also individualistic and does not involve consideration of others or society at large.

Question 2

Consumer ethics are rules of acceptable conduct that apply to the range of consumer behaviors.

Accepted Answer

Consumer ethics are defined as a set of moral principles and values that guide the behavior of individuals as consumers. It includes rules of acceptable conduct that apply to the range of consumer behaviors, such as fair trade, avoiding deceptive advertising, respecting consumers' privacy, etc.

Question 3

An example of helpful other-focus is shoplifting.

Accepted Answer

Shoplifting is an example of self-focus, it is a behavior that benefits only the person who is shoplifting, and not helpful for others.

Question 4

Children are better at understanding the persuasive intent than the informational intent of ads.

Accepted Answer

Children are typically better at understanding the informational intent of ads, which is to inform about the product, than the persuasive intent, which is to convince them to buy the product.

Question 5

Compulsive buyers gain satisfaction from owning items, not from buying them.

Accepted Answer

Compulsive buyers often experience a rush or a sense of satisfaction from the act of purchasing items, rather than from the ownership of the items themselves. This behavior is driven more by the process of acquisition than by the utility or enjoyment of the acquired goods.

Question 6

Joshua is a smoker. He realizes that, when he smokes in his house, he sets a negative example for his younger siblings. He decides to stop smoking when he is at home. In this case, Joshua's decision can be framed as _____.

Accepted Answer

Joshua's decision to stop smoking when he is at home can be framed as "me versus we" because he is putting the well-being of his younger siblings (the "we") over his own desire to smoke (the "me").

Question 7

Environmentally conscious behaviors are most likely to occur when consumers perceive that their actions will make a difference:called perceived consumer effectiveness.

Accepted Answer

Perceived consumer effectiveness is the belief that one's individual actions can have a positive impact on the environment, leading to greater engagement in environmentally conscious behaviors.

Question 8

Which of the following is an example of temporal dilemma?

Accepted Answer

A temporal dilemma involves choosing between short-term and long-term interests or benefits. Option C mentions choosing short-term interests, making it an example of a temporal dilemma. Options A, B, D, and E do not involve temporal dilemmas.

Question 9

Counterfeit items are not sold on black markets.

Accepted Answer

Counterfeit items are often sold on black markets where there is no regulation or oversight on the products being sold.

Question 10

The perceived risks of shoplifting increase when stores are noisy or crowded.

Accepted Answer

The perceived risks of shoplifting actually decrease in noisy or crowded environments because the shoplifter assumes that the attention of staff and security will be divided, making it less likely for them to be caught.

Question 11

In the context of resisting marketing practices, group strategies are potentially more powerful than unorganized consumer efforts.

Accepted Answer

Group strategies involve organized collective actions towards a common goal, which can lead to more significant impact and bargaining power compared to individual efforts.

Question 12

Two psychological factors seem to explain theft: (1) the temptation to steal and (2) the ability to rationalize theft behavior.

Accepted Answer

These two factors, temptation and rationalization, are frequently cited in psychological research on theft and deviant behavior.

Question 13

Consumers who are particularly susceptible to the normative influences of the reference group conducting a boycott are more likely to participate than those who are less susceptible.

Accepted Answer

The statement is true. Normative influence refers to the pressure to conform to the expectations of the reference group, and individuals who are more susceptible to this influence would be more likely to participate in a boycott if encouraged to do so by the reference group.

Question 14

Social dilemma is defined as:

Accepted Answer

Social dilemma involves the conflict between self-interest and the interests of others. Making a decision that balances both self-interest and the interests of others is the best choice. This can be achieved through cooperation, compromise, and communication.

Question 15

An example of helpful other-focus is the sharing of ideas, such as answering the questions of friends or strangers posted on social media such as Twitter or Facebook, or posting product reviews.

Accepted Answer

Sharing ideas through answering questions or posting product reviews is an example of helpful other-focus because it involves providing assistance or insight to others.

Question 16

Social comparison theory proposes that individuals have a drive to compare themselves with other people.

Accepted Answer

Social comparison theory suggests that people compare themselves with others to evaluate their abilities, opinions, and beliefs to gain a better understanding of themselves and their social standing. This comparison can occur both upward (with someone who we believe is superior to us) or downward (with someone we believe is inferior), depending on our motivation and goals.

Question 17

Consumers are less likely to conserve when they accept personal responsibility for the pollution problem.

Accepted Answer

Consumers who feel personally responsible for the pollution problem are more likely to take actions to conserve and reduce their environmental impact. This is because they feel a sense of ownership towards the problem and are motivated to do something about it. Therefore, the statement is false.

Question 18

Consumers with an independent self-construal think more about themselves as a member of a group.

Accepted Answer

Consumers with an independent self-construal tend to think of themselves as distinct individuals rather than as members of a group.

Question 19

When consumers seek to dispose of products that can be used, they should abandon them by littering.

Accepted Answer

Littering is harmful to the environment and can cause harm to wildlife. Instead, consumers should recycle or donate their products.

Question 20

A primary indicator that a boycott has been successful is that it has made businesses more responsible in their plans for future activities.

Accepted Answer

A successful boycott results in businesses becoming more aware of the impact of their actions and thus being more responsible in their future plans.

Quiz 17: Marketing, Ethics, and Social Responsibility in Today's Consumer Society