Question 1

Cite some of the reasons that should not be taken into account while deciding on whether to conduct marketing research.

Accepted Answer

The answer of Cite some of the reasons that should...

Question 2

A researcher should always try to collect primary data first to save time.

Accepted Answer

It is not always necessary to collect primary data first. Sometimes secondary data may already provide enough information, which can save time and resources. However, primary data may be necessary when specific and detailed information is needed, and secondary data is insufficient or outdated.

Question 3

Market research is on the path to failure from the start if the problem is improperly defined.

Accepted Answer

If the problem to be solved is not defined clearly and accurately, the research will be conducted in the wrong direction and will not yield any useful insights. Therefore, it is crucial to define the problem before conducting any market research.

Question 4

There is little need to be skeptical of secondary data.

Accepted Answer

Skepticism is always important when using any type of data, including secondary data. Secondary data may have limitations or biases that need to be considered when interpreting and drawing conclusions from the data. It is important to critically evaluate the source, methods of data collection, and any potential sources of error before using secondary data.

Question 5

Scanner-based research involves buying research reports from other marketing research companies and then selling the reports in their entirety or in pieces to other firms.

Accepted Answer

Scanner-based research is a type of research that involves collecting and analyzing data from scanners and other technological devices to gain insights into consumer behavior. It does not involve buying research reports from other companies and reselling them.

Question 6

Information Resources Inc.serves as a marketing research aggregator.

Accepted Answer

The answer of Information Resources Inc.serves as a marketing research...

Question 7

Market research is the process of researching a specific market to determine its _____ and _____.

Accepted Answer

The answer of Market research is the process of researching...

Question 8

Defining a research problem is typically an easy task for a company.

Accepted Answer

Defining a research problem can be a complex task for a company. It requires careful consideration of various factors such as customer needs, market trends, resource constraints, and organizational goals. Moreover, the research problem needs to be well-defined and specific to ensure that the research findings are meaningful and applicable to the business context.

Question 9

_____ software utilizes a firm's data,regression models,linear programming,and other statistical methods to help managers who are not computer experts.

Accepted Answer

The answer of _____ software utilizes a firm's data,regression models,linear...

Question 10

Provide examples of tasks aiding marketing.

Accepted Answer

The answer of Provide examples of tasks aiding marketing....

Question 11

Designing the research is the first step in the marketing research process.

Accepted Answer

The first step in the marketing research process is defining the problem and research objectives, not designing the research.

Question 12

List and describe sources of market intelligence.

Accepted Answer

The answer of List and describe sources of market intelligence....

Question 13

Gathering information about competitors through spying is known as _____.

Accepted Answer

The answer of Gathering information about competitors through spying is...

Question 14

Causal research is typically utilized when a problem has not yet been defined.

Accepted Answer

Causal research is typically used when a problem or relationship between variables has been identified and the goal is to determine the cause-and-effect relationship between the variables.

Question 15

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Accepted Answer

Syndicated research is a type of primary research where research firms collect data on a regular basis and sell it to multiple clients.

Question 16

What is stated in the code of ethics established by the Society of Competitive Intelligence Professionals?

Accepted Answer

The answer of What is stated in the code of...

Question 17

A depth interview utilizes open-ended questions.

Accepted Answer

A depth interview is a qualitative research method that involves open-ended questions to allow the interviewee to provide detailed responses in their own words. The interviewer can probe further for additional information or clarification.

Question 18

Exploratory research utilizes qualitative data.

Accepted Answer

Exploratory research typically involves gathering qualitative data through methods such as interviews, focus groups, and observation. This allows the researcher to gain insights and understanding about a topic and generate hypotheses for further research.

Question 19

List the components that make up a marketing information system.

Accepted Answer

The answer of List the components that make up a...

Question 20

Handbooks,dictionaries,and books are sources of secondary data.

Accepted Answer

Handbooks, dictionaries, and books are written sources of information that provide secondary data.

Quiz 10: Gathering and Using Information: Marketing Research and Market Intelligence