Question 1

_____ is often relied upon to sell convenience goods and products purchased routinely.

Accepted Answer

The answer of _____ is often relied upon to sell...

Question 2

What is involved in the perceptual process?

Accepted Answer

The answer of What is involved in the perceptual process?...

Question 3

Direct marketing leaves little scope for organizations to target a specific set of customers.

Accepted Answer

Direct marketing allows organizations to target specific sets of customers using methods such as personalized email campaigns, targeted mailing lists, and online ads based on user data.

Question 4

Encoding involves translating a message so that it shows the _____ of the offering.

Accepted Answer

The answer of Encoding involves translating a message so that...

Question 5

In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.

Accepted Answer

The statement is false. Magazines and newspapers have seen a significant decline in readership and advertising dollars due to the rise of digital media and the internet.

Question 6

What is involved in the communication process?

Accepted Answer

The answer of What is involved in the communication process?...

Question 7

In an attempt to promote gymnastic products among teenagers,Metal.Inc ,uses the series Make It or Break It,on CW.In this case Make It or Break It is being used as a(n)_____.

Accepted Answer

Make It or Break It is being used as a vehicle to promote gymnastic products among teenagers, as it is a popular TV series and can help Metal.Inc to reach a wider audience.

Question 8

_____ provide continuous access to people on the go although reception may vary in different markets.

Accepted Answer

The answer of _____ provide continuous access to people on...

Question 9

A(n)_____ is the specific means within a(n)medium to reach a selected target market.

Accepted Answer

The answer of A(n)_____ is the specific means within a(n)medium...

Question 10

Poor reception and poor print quality are examples of _____.

Accepted Answer

The answer of Poor reception and poor print quality are...

Question 11

Laws in the United States prohibit _____ from being advertised on television.

Accepted Answer

The answer of Laws in the United States prohibit _____...

Question 12

Purchasing a product provides the sender with _____.

Accepted Answer

The answer of Purchasing a product provides the sender with...

Question 13

_____ must translate the benefits and value of a product or service into a message.

Accepted Answer

The answer of _____ must translate the benefits and value...

Question 14

Which of the following is true of direct marketing?

Accepted Answer

Direct marketing allows for precise tracking and measuring of the response and sales generated by a specific campaign or effort, making it possible to determine the return on investment.

Question 15

Direct marketing is very intrusive and many consumers may ignore attempts to reach them.

Accepted Answer

Direct marketing, such as unsolicited phone calls or emails, can be seen as intrusive and annoying by many consumers, leading them to ignore or even actively reject such attempts to reach them.

Question 16

Advertising is a form of free promotion.

Accepted Answer

Advertising is a paid form of promotion where companies pay for their products or services to be promoted through various mediums such as TV, radio, print, social media, etc.

Question 17

Telemarketing can be very effective for charitable organizations.

Accepted Answer

Telemarketing can be a powerful tool for charitable organizations to reach potential donors and raise funds for their causes. It allows them to personally connect with individuals and tell their story, making a compelling case for support. Many charities have had success using telemarketing to increase their donor base and secure more donations.

Question 18

What factors affect the choice of promotion mix elements?

Accepted Answer

The answer of What factors affect the choice of promotion...

Question 19

The general types of communication like television and radio are referred to as _____.

Accepted Answer

The answer of The general types of communication like television...

Question 20

Telemarketing is an example of:

Accepted Answer

Telemarketing is a form of direct marketing where salespeople make phone calls to potential customers to promote and sell products or services.

Quiz 11: Integrated Marketing Communications and the Changing Media Landscape