A market niche that is too small to attract the attention of major corporations can prove to be quite profitable for a small business.

Question

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Small businesses can often find success by targeting a specific niche market that larger corporations may overlook or consider too small to invest resources in. By catering to the specialized needs and preferences of this niche audience, small businesses can establish a loyal customer base and generate significant profits.

A Market Niche That Is Too Small to Attract the Attention