Jorge Martinez wants to start his own small business, but he is concerned about competing against larger firms. Given his concerns, Jorge should focus on starting a business that serves a smaller, welldefined market niche.

Question

Jorge Martinez wants to start his own small business, but he is concerned about competing against larger firms. Given his concerns, Jorge should focus on starting a business that serves a smaller, well­defined market niche.

Quizplus · Accepted Answer

By focusing on a smaller, well-defined market niche, Jorge can differentiate himself from larger firms and better meet the specific needs of his target customers. This can lead to a competitive advantage and increased success.

Jorge Martinez Wants to Start His Own Small Business, but He