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Strategic Management Study Set 1
Quiz 4: Business-Level Strategy
Path 4
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Question 21
True/False
Walmart's actions of becoming more upscale with the intent of taking sales away from Target provided an opening for competitors such as Amazon and Family Dollar to better compete on the basis of price and attract some of Walmart's customer.
Question 22
True/False
Flexible manufacturing systems,information networks,and total quality management are three techniques that make it possible for firms to implement the focused differentiation strategy.
Question 23
True/False
In general,firms can be most effective if they develop business-level strategies that will serve the needs of the "typical customer" in the industry.
Question 24
True/False
A risk of the differentiation strategy is that the firm's means of differentiation may eventually not provide value for which customers are willing to pay.
Question 25
True/False
A new generation of lunch trucks in cities such as New York,San Francisco,and Los Angeles serving high-end fare such as hamburgers made from grassfed cattle,escargot,and crème brulee illustrate the focus cost leadership strategy.
Question 26
Multiple Choice
A firm's core strategy is its______strategy.
Question 27
True/False
The value-creating activities associated with the cost leadership strategy and differentiation strategy are the same.
Question 28
True/False
The differentiation strategy is effective for products that are expensive,luxury consumer goods. It is not effective for common,inexpensive products such as doughnuts.
Question 29
True/False
Unlike a cost leadership and a differentiation strategy,both focus strategies are less dependent on the completion of various value chain and support activities in order to compete in a superior manner.
Question 30
True/False
One of the benefits of the integrated cost leadership/differentiation strategy is that it is less risky than either the cost leadership or differentiation strategies.
Question 31
Multiple Choice
Business-level strategies detail commitments and actions taken to provide value to customers and gain competitive advantage by exploiting core competencies in
Question 32
True/False
Because of its focus on innovation and quality manufacturing,Total Quality Management is not useful for firms that follow a cost leadership strategy.
Question 33
True/False
Human resources and other support functions are not value-creating activities in the value chain; only the value chain activities create value.
Question 34
True/False
A flexible manufacturing system is a computer-controlled process used to produce a variety of products in moderate,flexible quantities with minimal manual intervention.
Question 35
True/False
Walmart's change in strategy to attract more upscale customers will likely succeed because cost leaders are good at differentiating.
Question 36
True/False
Although it is a cost leader,IKEA also offers differentiated features that appeal to its target customers,including its unique furniture designs,in-store playrooms for children,wheelchairs for customer use,and extended hours.