A(n)________ is a firm's method for matching its internal strengths and weaknesses with external opportunities and threats to maintain a competitive advantage.
A)strategic plan
B)situation analysis
C)SWOT analysis
D)tactical plan

Question

Quizplus · Accepted Answer

A) A strategic plan is a firm's plan for assessing internal strengths and weaknesses with external opportunities and threats.The essence of strategic planning involves asking,"Where are we now as a business,where do we want to be,and how should we get there?" Managers then develop specific strategies for taking a firm where it wants to be.

A(n)________ Is a Firm's Method for Matching Its Internal Strengths